17+ years leading global media strategy, in-housing, and performance transformation for Bayer, Kaspersky, and enterprise brands. Independent, senior, hands-on.
Senior advisory and hands-on delivery across the full media value chain, from operating model to auction-level optimisation.
Director-level media leadership without the permanent headcount. Strategy, governance, agency management, and board-ready reporting.
Founded and led full in-housing programmes at Bayer and Kaspersky. From business case to operating internal capability.
Forensic review of paid search, programmatic, and media tech setups. Clear findings, quantified upside, pragmatic fixes.
Every engagement is measured. A selection of independently assessed outcomes:
Efficiency and effectiveness gain from the Bayer biddable media in-housing programme, independently assessed over 18 months across 28 markets.
Performance marketing ROI uplift at Kaspersky, measured by Nielsen/Visual IQ attribution, as one of the first global clients at full scale.
Cost savings and effective value uplift from a Google-featured predictive AI analytics platform, scaled to 6 brands and 10 markets globally.
Trained at WPP and Dentsu Aegis, then 10 years client-side leading global media at Kaspersky and Bayer. I have sat on both sides of the table, owned the budgets, and answered for the ROI. That is the perspective I bring to every engagement.
A 30-minute intro call, no obligation. You will leave with at least one useful observation.